For my project I am required to create the booklet with supporting photos explaining and summarizing how effective the workshops in the South Moreton School were. This booklet is mainly directed at the sponsors who funded these events to review and evaluate the outcomes of the Tree of Light project, making sure their money was invested properly. They are the primary audience for this part of my work, however the booklet can be also shown to the parents of the children’s to show them what their children’s were doing with Tree of Light and Thames Arts organisation over the period of time and what they learned and enjoyed doing.
For the second part of my commission I was asked to create the video for the dance piece again with connection to the tree nature and Olympics the same theme as the workshops. This time my primary audience were the students participating in the dancing classes and their colleagues. The aim of the video is to show the results of the students hard work and how they worked together to create the final dance. It is also to encourage other to take part in preparation for the Olympics and take some actions toward it as this might be the only time the Olympics will take place in England. My secondary audience are again the parents that are always willing to see their children’s progress, but also the school itself. The Piggott School will have the benefits from the video as they could use the video on their website as a promoting piece or show it on the assemblies to persuade the younger students to take part in the activities like this as well.
Overall I think my products will aim straight at my target audience and the work I will produce will fulfil my client and audience needs. In my opinion the good plan and contact with the client is the key to success and so far I have been doing the good job. Hopefully I will keep it up and will create a effective products.
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